A top-3 global wireless provider struggled to gain comprehensive visibility into customer experience trends due to fragmented and siloed data insights. With limited understanding of customer needs, the client was unable to run effective retention programs. As result, the client sought to overcome customer lifecycle challenges to improve their acquisition and retention strategies, gaining a competitive edge in the market.

Daitrix linked, transformed, and stitched together 4,000+ Signals using 90+ Models to provide a 360° behavioural view of every subscriber over the entire lifecycle. We enabled data integration across 2,500 data fields of both first- and third-party data. We also developed a standardized process using common data models and intelligence layers to scale across diverse marketing use cases. In addition, we established a test-and-learn capability to track customer journeys and measure the effectiveness of various offers using data-driven insights. We also deployed an on-premise solution with the flexibility to migrate to the cloud when needed.